Shell China Road Safety Video

From Shell:
“Do you know how many people are killed or injured in road traffic accidents during a single week?  Have you ever thought about what YOU can do to improve Road Safety? Well, at Shell some of the employees have found a smart way to promote Road Safety…by being a Shell movie star! In June, the Shell China Country Leadership Team endorsed a special project to support China’s Road Safety education in a refreshing way. Now, after several months’ of hard work, the final product is ready to be shared. All the actors were Shell China employees and their families.


More than 100 employees and kids from more than 15 different Shell China businesses contributed to this Shell China Road Safety video with the aim to raise the awareness on road safety internally and externally.


What’s the micro movie all about? It is a sad story of little girl named Wei-Wei who lost her father in a tragic road traffic accident. The film gives a clear message about the importance of road safety in a natural, storytelling manner, while passing key road safety messages around Shell’s Life Saving Rules.


Shell China Road Safety micro movie – In China, for China is definitely a movie worth seeing, especially because its shows that road safety matters to all of us and that everybody has a role to play.

Click here to enjoy the movie and share it with as many colleagues, family members and friends as possible. This is the first thing YOU can do!”