Fleet Forum launches new project: Using smart phones to change driver behavior.

We are excited to announce that the UPS Foundation has provided Fleet Forum with funding to launch a new and exciting project: Changing driver behavior using (smart phone) technology.


Even though use of the smartphones and its functionalities grows rapidly in low and middle-income countries, not many organisations have taken advantage of this trend and are collecting their data using paper-based systems such as logbooks. The data captured by the driver in the logbook needs to be transferred into spreadsheets, leading to duplication of work and risk of mistakes. Data gathering is also often done in solitude; quantitative data (such as kilometres travelled, number of accidents, etc.) will be captured but qualitative data, such as driver behaviour or driver and passenger experience, are left out. Especially the latter can, when collected systematically, provide a wealth of information about future crash risks and can help organisations implement mitigating measures such as driver training and development programmes or implement improved management processes. Actively adopting technologies such as apps and smartphone technology at driver level could support organisations developing holistic road safety approaches.

One of Fleet Forums’ pillars has, since its inception in 2003, been focused on reducing the road traffic deaths and injuries. In 2007 Fleet Forum has developed a Road Safety Toolkit that supports fleet operating organisations in implementing mitigation measures, trained over 2,000 fleet managers worldwide on road safety, is partner of the United Nations High Commissioner for Refugees (UNHCR) to manage and implement its corporate road safety programme and, developed the Driver Recognition Programme which focuses on safe and clean driving and recognises the important role drivers play.

The Concept

At the center of this project is the ambition to reduce the risk of traffic crashes and to promote good driver and passenger behavior.

Fleet Forum will, together with its members, develop a concept how telematics can improve road safety and how telematics can influence driver and passenger behaviour.  In the concept, criteria how qualitative and quantitate data from drivers and users (passengers) about the safety experience on the road will be set. Apart from the safety specifications a requirement for the app would be to eliminate manual data recordings in paper logbooks.  With the concept commercial suppliers can develop the actual App, which will be tested by Fleet Forums member organisations.

The test data will, after analysis, identify gaps in the fleet safety management framework at individual, organisational and country level. The collected data will also be used at individual driver level to develop reward schemes for high performers and develop (individual) training programmes.


We are looking for:

  • Organisations who would like to provide input to content and the functionality of the app.
  • Persons with the relevant technical expertise (data management, change management, app design) to form part of our Super User Group
  • Organisations who would like to test the app

For more information or to sign up, please send an email to Rose.van.Steijn@fleetforum.org

We look forward to creating an app that makes a positive change in driver and journey management and that helps organisations proactively manage road safety. If you would like to be a part of it, kindly let us know.