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Mads Kjaer | President of the Board

Mads Kjær is personally involved and dedicated through the relationship of business to reach the United Nation’s 2030 SDGs. He is today the CEO- and majority Owner of KJAER GROUP A/S and has over the last +15 years worked as Business Angel- and Impact Investor in a number of companies and co-founded as one of the worlds first crowdfunding platforms.

KJAER GROUP is the Danish parent company to an international group of automotive companies providing transportation solutions to emerging countries with special focus on Africa.  KJAER GROUP is a business partner of Nissan, Ford and Honda.

Mads Kjær has been working the last +35 years with corporate strategy- and business develop-ment and his leadership is value based and with a special love and dedication for Africa. 


He shares his time between Africa and Denmark and has a strong passion for growing the automotive business in Africa overtime, to develop innovative mobility solution for fleets and retail. 


The campaign Move-to-Green started in 2020 is driving to spearhead the transformation of mobility from fossil- to green and electric in Africa. It’s the vision and ambition for Kjaer Group to be a green company and move people to green automotive services.

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